Blog | AMCollective

Informative advertising: is creativity valuable in B2B tech?

Mar 22, 20194 min read

Informative advertising: is creativity valuable in B2B tech?

In advertising, we are familiar with the idea that creativity is valuable. After all, we are bombarded with so many adverts these days,...

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Sensibilities be damned: when luxury brands sell violence

Sophie@AMC

Mar 21, 20194 min read

Sensibilities be damned: when luxury brands sell violence

Sensationalism isn’t new. Whether it be how news is delivered to us or how products are marketed to us we as consumers are meant to feel...

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Like a Drug: when fashion is irresistible

Sophie@AMC

Mar 20, 20193 min read

Like a Drug: when fashion is irresistible

Anyone who loves fashion knows that brands often like to push the envelope so that they can stand out. Being controversial, shocking, or...

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What happens when Earth is struggling? Exploring green advertising

Sophie@AMC

Mar 18, 20193 min read

What happens when Earth is struggling? Exploring green advertising

Concerns for the environment aren’t new. For years now the calls for action have been getting louder and louder and for a multitude of...

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Sophie@AMC

Mar 14, 20194 min read

6 Problems with False Advertising

Many people like to go shopping for pleasure, others for necessity but what we have in common is that we don’t like to be lied to. As...

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The Rise of MLM’s and How To Make It Stop

Sophie@AMC

Mar 10, 20193 min read

The Rise of MLM’s and How To Make It Stop

We’ve all come across them, those companies that promise an easy way to make an income from the comfort of your own home. All you have to...

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Sophie@AMC

Mar 4, 20197 min read

What Wikipedia Can't Tell You About The Digital Economy.

The advent of the internet has signalled a change in how companies do businesses and how we as individuals interact with them. While...

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Sophie@AMC

Feb 25, 20193 min read

When you’re feeling like E.T. but home doesn’t feel like home anymore

If you’re a digital nomad, you may at some point experience what I call E.T. syndrome. It’s what happens when you return home to friends...

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Why You'll Never Succeed at Marketing by Delivering a SPAM Tsunami

Sophie@AMC

Feb 18, 20194 min read

Why You'll Never Succeed at Marketing by Delivering a SPAM Tsunami

We’ve all received them, haven’t we? The unsolicited e-mails received that promise a miraculous solution to that problem we have and for...

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Spotlight on the Quirkyalone: Valentine’s Day for the Happily Single

Sophie@AMC

Feb 10, 20193 min read

Spotlight on the Quirkyalone: Valentine’s Day for the Happily Single

With Valentine’s Day fast approaching there is a flurry of heart-shaped everything. A sea of pink and red awaits us and a stream of...

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Why online learning is the secret ingredient

Sophie@AMC

Jan 28, 20194 min read

Why online learning is the secret ingredient

In a tough job market where there’s so much competition, we’re all trying to give ourselves the edge that may ensure that employers...

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How to fight deforestation using only one tiny orangutan

Sophie@AMC

Jan 21, 20194 min read

How to fight deforestation using only one tiny orangutan

We hear a lot about the impact we humans have on the environment and what it might mean for the Earth. Air, soil, water quality is all...

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Sophie@AMC

Jan 14, 20192 min read

How to love white jeans guaranteed

With temperatures topping the high 40 degrees Celsius in Australia it’s natural that we would gravitate to wearing lighter colours to...

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Blissful and beautiful: the spectacular textiles of Tahiti

Sophie@AMC

Jan 1, 20192 min read

Blissful and beautiful: the spectacular textiles of Tahiti

Tahiti. Mo’orea. Bora Bora. What are you picturing? Are you envisioning a beautiful tropical island with palm trees, crystalline waters...

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Colour challenge: How to do Pantone's Living Coral just right

Sophie@AMC

Dec 31, 20181 min read

Colour challenge: How to do Pantone's Living Coral just right

Pantone's colour of the year has been announced and, drum roll please it is.... 16-546 Living Coral A lovely shade of coral that reminds...

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Perspective change: showcasing diverse people and abilities matters

Sophie@AMC

Dec 24, 20184 min read

Perspective change: showcasing diverse people and abilities matters

The world is diverse and whether you’re a child, teenager, or adult you’ll often look to the media for people like you, people you can...

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Sophie@AMC

Dec 17, 20182 min read

How to be part of the brand tribe: members area now open

Firstly, what is a brand tribe and why would you want to be a part of it? Secondly, why be a member and what are the benefits of being a...

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Summer all year round where vibrant colours and logos meet: Round 3

Sophie@AMC

Dec 10, 20181 min read

Summer all year round where vibrant colours and logos meet: Round 3

Wish it were summer all year round? Like bright, vibrant colours even when it's cold outside? Don't mind standing out in a crowd? At...

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Summer all year round where vibrant colours and logos meet: Round 2

Sophie@AMC

Dec 3, 20181 min read

Summer all year round where vibrant colours and logos meet: Round 2

Wish it were summer all year round? Like bright, vibrant colours even when it's cold outside? Don't mind standing out in a crowd? At...

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This is what happens when vibrant colours and logos meet

Sophie@AMC

Nov 26, 20181 min read

This is what happens when vibrant colours and logos meet

Wish it were summer all year round? Like bright, vibrant colours even when it's cold outside? Don't mind standing out in a crowd? At...

17 views0 comments