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Sophie@AMC
May 22, 20201 min read
Busy having a Bys moment
Given I'd been uhming and ahhing about grabbing these palettes from Bys Cosmetics. Both are colourful and are begging to be used in bold...
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Sophie@AMC
May 22, 20201 min read
Beauty on the Go - Beachy Moment
Here's a quick look I created today. I used the following products to create it: Face E.l.f. Poreless Putty Primer Chi Chi Cosmetics...
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Sophie@AMC
May 21, 20201 min read
Beauty on the Go - Purple Moment
Here's a quick look I created today. I used the following products to create it: Face E.l.f. Poreless Putty Primer Chi Chi Cosmetics...
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Sophie@AMC
May 20, 20202 min read
My skincare routine (over-40 approved)
I've been looking a little closer at my skincare regimen for a while now. I was opening to trying new brands as I haven't found a...
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Sophie@AMC
May 20, 20201 min read
A little Chi Chi appreciation - Aussie Cosmetics Love.
I've been a fan of Chi Chi Cosmetics for a while now and they've fast become my favourite Aussie beauty brand. My most recent purchase...
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Sophie@AMC
May 8, 20202 min read
Beautiful Brows with Mellow Cosmetics
Just recently I can across a new gel liner that I've come to really enjoy due to it's ease of application. It's by a brand called Mellow...
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Sophie@AMC
May 2, 20201 min read
Tropical Toes in <11 degree temps?
It's been getting cooler lately and increasingly rugging up is becoming more and more tempting. I'm all about the tropical, island, warm...
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Sophie@AMC
Apr 27, 20202 min read
Mellowing into Iso with Mellow Cosmetics
I'm a lover of makeup and discovered a brand called Mellow Cosmetics recently. They have a variety of face, lip, eye and brow products....
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Sophie@AMC
Apr 27, 20201 min read
How well does your garden grow?
Having tried Ecotan's Invisible Tan and Face Tanning Water I thought I'd try other products from the brand.On of my personal skin issues...
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Sophie@AMC
Apr 20, 20201 min read
Ghost to Lightly Toasted - testing an organic tan.
I was looking to find a product that might help to even out my overall skin-tone and wanted to enhance the tan I had obtained over the...
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Sophie@AMC
Apr 14, 20201 min read
I Heart Chi Chi - Aussie Cosmetics Love.
I've been a fan of Chi Chi Cosmetics for a while now and have a myriad of their eye-shadow palettes. Their palettes are how I got...
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Sophie@AMC
Sep 30, 20197 min read
The Insider’s Guide to Social Proof
We’ve previously talked about virtual influencers and the impact they might have on consumers and brands alike. In this article, we...
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Sophie@AMC
Sep 17, 20191 min read
Got a story to tell: apparel & accessories with AMC
As part of the Atelier Marketing Collective journey we've decided to add a collection of logo apparel and accessories titled 'Got a story...
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Sophie@AMC
Sep 9, 20197 min read
The simplest way to make the best of brand storytelling
Marketing a business never gets easier. There is always something new to learn, acquire or implement. As a brand or business owner your...
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Sophie@AMC
Sep 2, 20197 min read
The Art of the Pitch: how to get investor buy-in
In this article, we’ll be exploring how to pitch a business idea to an investor so that they will say yes to your ask. We’ll go over the...
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Sophie@AMC
Aug 26, 201910 min read
Like a Virus: Secrets to content that is powerful, promising and timely
We’ve all at some point encountered content that has gone viral or read articles related to content that is so compelling that thousands...
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Sophie@AMC
Aug 19, 20199 min read
Why influencers will make you question everything
In this weeks article, we’ll be discussing influencers. It’s been a hot topic of late. Whether it be their crazy antics, diva demands or...
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Sophie@AMC
Aug 12, 20199 min read
How Brand Communities Can Help You Predict The Future
Have you suddenly decided to switch careers and become a clairvoyant? No, of course not. So, what do I mean when I say that brand...
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Sophie@AMC
Jul 15, 201910 min read
What a ride! or how to convert an experience into a sale
In this article, we are exploring the holistic approach to the consumer experience. It’s not just metrics and cold rationality but also...
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Sophie@AMC
Jun 24, 20198 min read
Are you game? a how-to to gamification and your business
Gamification. Have you heard about it? Are you thinking along the lines of Mortal Combat, Dungeons & Dragons, Call of Duty, Grand Theft...
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