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How to develop a strong content strategy
Brand You: how to build a strong core with a committed following
Glocalism: this is what world consumer culture looks like
All By Myself or How to Really Become a Solopreneur
Get Sociable the Right Way: a Guide to Social Media Management
Brand You: Like the Ultimate Box of Chocolates
You’re the One! what happens when a consumer and a great buy meet
Distribution Confusion? an effective, no-fail how-to strategy
The price is right: a guide on how to set your prices
How to Promote Your Product with Integrity
Get a life (cycle)! a practical guide for your emerging product
Like a salad: how to master your marketing mix
Informative advertising: is creativity valuable in B2B tech?
Sensibilities be damned: when luxury brands sell violence
Like a Drug: when fashion is irresistible
What happens when Earth is struggling? Exploring green advertising
6 Problems with False Advertising
The Rise of MLM’s and How To Make It Stop
Why You'll Never Succeed at Marketing by Delivering a SPAM Tsunami
Why online learning is the secret ingredient